Where do you want to go today?

Hi everyone, and welcome back to the blog!

I hope you've all had a nice winter break.

To start the second semester I'd like you to think about some well-known and popular advertising slogans. Some of you might have just seen them in unit 8A of the Coursebook and some of you might have talked about them some time ago. Microsoft have used Where do you want to go today for quite a while now, and since it is such a huge company, one can only suspect that this slogan is a largely successful one (correct me if I'm wrong!).

I think it shows a clear reference to the internet and the fact that our options are almost unlimited in terms of being able to discover and learn new things about almost anything. Or if not learn, then play, watch and listen to a whole new world of ideas and culture. The internet is here to stay, and I think Microsoft's slogan is an attempt at offering everyone that cyber journey - to anywhere. We're more in control of our lives and the information we fill our days with, they seem to be saying.

Here are a couple more slogans, I won't say where they're from (and please don't Google it!). Please interpret one of them letting us know what you think and how successful it could be, bearing in mind the type of audience it might hope to attract and what it is trying to sell.

I'll post the origins of these slogans in a few days...

It's the real thing

It's finger lickin' good

Because you're worth it

He keeps going and going and going

Have a great week and look forward to seeing your comments here.

Steve